Adobe Max
Adobe asked us to do the opening welcome teaser for the Flash event MAX in Los Angeles, CA. Our challenge was to combine three different elements at the event: typography, photography and illustration. We had to include footage from earlier events and inject the event with the feeling of living in L.A. Our concept of "transporting" played around with the system of super highways connecting the city.
We used long travel shots of the roads while watching L.A. come to life using iconic pop-up images along the way.
Welcome teaser













