The New Gent is a contemporary interpretation of the original watch launched  in the 80's. The main distinctive features of the watches are the size and the graphical clock face. Our approach was to focus on the these characteristics in order to create the campaign identity. Simple and stylish high fashion images shot by Rankin. Unisex. Sophisticated gent style. A bit grown up, stylish and classy. Gentleman sporty. Everything slightly twisted in a playful way.