For the Creart campaign, THANK YOU was called in to tie together the many threads of this multi-artist project by creating a unifying theme… and the Art Machine was born. Mixing Rube Goldberg-like watch movements with lusciously thick and richly coloured volumes of paint. The ad seems to say that these watches are as fun on the inside as they are on the outside, and they are really fun on the outside. The playful tone of the films matched perfectly with the character of each design, and acted to tie them all together into a single package.
Behind the scenes.