Famed English fashion photographer Rankin has been commissioned many times by Swatch as a photographer, but this project was different. This time he would be the designer. Pulling from his experience to create a watch unique to his vision, he settled upon the centrepiece of his craft, the human eye. Extreme close-up photography showcases the abstract beauty of the iris. In this collaboration THANK YOU had the privilege of creating in-store motion graphics to highlight the artistry of one of Britain’s leading image makers.