TDC
We redesigned and directed a major re-branding of the biggest telephone company in Denmark, TDC. Building on the idea that TDC's identity is in a constant motion, we took ownership of the basic form of a simple dot. From there the dot transformed, divided and reproduced into vibrant splashes of paint and flashing images.
The soundtrack nearly races – at screaming speed – through a montage of products, users and innovation. The basic dot form in the new visual identity for TDC works its magic in print and static media as well as it does in fast motion.
Identity
Related tags: All, Brand Identity, Identity design, Logo, Motion Design, Motion Graphics, Print Design
