THANK YOU® Ferrari F1

Present the 2015 Ferrari F1 car to the world. Feed the overwhelming existing respect and love for the brand. Bring the fans front row together with the press. Make it instant, live and global.

Create a real-time online “live” event that is being built up through a partly exposed film – climaxing with the reveal of the F1 car. A film about the heritage, the team, the car – all for the fans! Launch the film in chapters to tease for the online live launch and simultaneously build up the site to a fully fledged experience site. We call it the RED REVELATION!

We created four chapters: THE LEGACY, THE PEOPLE, THE SECRET, THE REVELATION. Building tension and gaining emotional value through a potential reach of 35 million fans until the precise moment the full website is launched presenting car, drivers, interviews, tech specs and other PR material.

DESIGNING EXPERIENCES

THAT CONNECT BRANDS WITH

CONTEMPORARY CULTURE

Design thinking is at the core of everything we do. Our approach: Identify, simplify and amplify brand experiences. We rapidly prototype and iterate quickly. The results are fresh, vibrant, relevant experiences that transcend media.

Identify

Opportunities / Challenges / Competition / Partnerships / Markets / Customers

Simplify

The analysis and strategy / The approach / The idea

Amplify

The essence / The flavor / The brand experience

GREAT EXPERIENCES OCCUR WHEN BRAND, PRODUCT AND MARKETING ALIGN

Get in touch


CAREERS

We collaborate with smart, creative makers. Your ideas and energy shape our culture and you’ll thrive in an environment that values great work and having fun.
Drop us a line: joinus@thankyoustudio.com