THANK YOU® Jabra Solemate

Connecting a wireless speaker to popular culture

Create a campaign for the release of the Jabra Solemate wireless “sneaker speaker” that highlights the products while making it relevant to popular sub-cultures. Invoke Sneaker Culture as a lifestyle that connects music, art, fashion and sports. Tap into that culture for inspiration and exalt the Solemate’s unique sneaker inspired design.

Focus on the products’ unique design, showcase the bold, sneaker-inspired colors, and use shoe laces to spell out “Wireless” to cement the sneaker connection.

Phase 1 focused on the product and the wireless message in print and out-of-home media. Phase 2 introduced the Solemate in a lifestyle context, showing the products with people photographed from the waist down in an urban landscape, to focus on the sneaker association.

DESIGNING EXPERIENCES

THAT CONNECT BRANDS WITH

CONTEMPORARY CULTURE

Design thinking is at the core of everything we do. Our approach: Identify, simplify and amplify brand experiences. We rapidly prototype and iterate quickly. The results are fresh, vibrant, relevant experiences that transcend media.

Identify

Opportunities / Challenges / Competition / Partnerships / Markets / Customers

Simplify

The analysis and strategy / The approach / The idea

Amplify

The essence / The flavor / The brand experience

GREAT EXPERIENCES OCCUR WHEN BRAND, PRODUCT AND MARKETING ALIGN

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