THANK YOU® Swatch New Gent

A charismatic twist to an old classic.

Build upon the legacy of the iconic Swatch Gent watch with the release of the New Gent II. Enhance the product design by exploring a new color palette and materials. Create a key visual to unify the message.

Enlarge the face, utilize supple silicon for the strap and introduce a more sophisticated palette to the line. Use the iconic face design as the key visual.

Using bold colors, fashion photography and strong graphical lines, we created striking, distinct visuals for the campaign that drew inspiration from the physical watch and its design. The campaign was extended across multiple global markets in digital, out-of-home and television media.

DESIGNING EXPERIENCES

THAT CONNECT BRANDS WITH

CONTEMPORARY CULTURE

Design thinking is at the core of everything we do. Our approach: Identify, simplify and amplify brand experiences. We rapidly prototype and iterate quickly. The results are fresh, vibrant, relevant experiences that transcend media.

Identify

Opportunities / Challenges / Competition / Partnerships / Markets / Customers

Simplify

The analysis and strategy / The approach / The idea

Amplify

The essence / The flavor / The brand experience

GREAT EXPERIENCES OCCUR WHEN BRAND, PRODUCT AND MARKETING ALIGN

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CAREERS

We collaborate with smart, creative makers. Your ideas and energy shape our culture and you’ll thrive in an environment that values great work and having fun.
Drop us a line: joinus@thankyoustudio.com