THANK YOU® Swatch Irony

Playing off the Swiss stereotype.

Launch the Swatch Irony. Showcase its precision Swiss craftsmanship while celebrating its pop appeal.

We developed a gallant, metallic abstraction of the watch’s precision machinery.

Keeping in spirit with the watches “Ironic” background, we designed a series of ads which focused on the elegance of the machinery, while deconstructing and dazzling to the song “Time Machine” added its own bit of youthful irony to the mix.

DESIGNING EXPERIENCES

THAT CONNECT BRANDS WITH

CONTEMPORARY CULTURE

Design thinking is at the core of everything we do. Our approach: Identify, simplify and amplify brand experiences. We rapidly prototype and iterate quickly. The results are fresh, vibrant, relevant experiences that transcend media.

Identify

Opportunities / Challenges / Competition / Partnerships / Markets / Customers

Simplify

The analysis and strategy / The approach / The idea

Amplify

The essence / The flavor / The brand experience

GREAT EXPERIENCES OCCUR WHEN BRAND, PRODUCT AND MARKETING ALIGN

Get in touch


CAREERS

We collaborate with smart, creative makers. Your ideas and energy shape our culture and you’ll thrive in an environment that values great work and having fun.
Drop us a line: joinus@thankyoustudio.com