THANK YOU® Swatch Scuba

Diving into a sea of color.

Introduce Swatch’s line of neon-colored marine watches. Be bold, whimsical and fun with the message and imagery.

Highlight the watch line’s bright color palette, marine theme, and associate it with neon sea creatures sculpted from neon lights. Neon signage calls out: Go Dive!

Go Dive! launched as Swatch’s flagship campaign for the summer of 2014. We produced a series of ads, in-store displays, product renders, TV spots, and a full stereoscopic 3D cinema spot for viewing in movie theaters.

DESIGNING EXPERIENCES

THAT CONNECT BRANDS WITH

CONTEMPORARY CULTURE

Design thinking is at the core of everything we do. Our approach: Identify, simplify and amplify brand experiences. We rapidly prototype and iterate quickly. The results are fresh, vibrant, relevant experiences that transcend media.

Identify

Opportunities / Challenges / Competition / Partnerships / Markets / Customers

Simplify

The analysis and strategy / The approach / The idea

Amplify

The essence / The flavor / The brand experience

GREAT EXPERIENCES OCCUR WHEN BRAND, PRODUCT AND MARKETING ALIGN

Get in touch


CAREERS

We collaborate with smart, creative makers. Your ideas and energy shape our culture and you’ll thrive in an environment that values great work and having fun.
Drop us a line: joinus@thankyoustudio.com