Swatch “New Gent” II

Working closely with Swatch, THANK YOU introduced New Gent II, the bigger, bolder, more provocative alter-ego to classic Swatch Gent. Using punchy colours, stark contrast and strong lines, the campaign definitely makes a statement: Swatch is a one-of-a-kind company.
THANK YOU emphasized this fact with a striking, lasting, ad campaign.

Project: Swatch “New Gent” II Client: Swatch Photographer: Rankin

Magazine Ads

Around the World

Booklet

Implementation in New York subway

Behind the Scenes

Swatch “New Gent” I

How to best showcase a classic? Create a sense of connection and longing for what it inspires and provides. Seeking evocative lifestyle shots, THANK YOU partnered once again with celebrated photographer Rankin. Graphical lines around the wearer’s head were chosen as the key visual: referencing both the distinctive feature of the New Gent (its large graphical clock face) and identifying that wearer as an enlightened style icon. [extra] In this role, the wearer is always in control — when still, the wearer’s calm and wise attitude is reflected in the lines’ subtle movement; when driven to action the lines break apart or come together at the wearer’s dynamic will. Adding to this in the TV commercial, the balance of stillness and vibrant action further highlights a sense of time, movement and travel that audiences can relate to.

Learning from the DNA campaign, the grid and the overall approach put in place for the Colour Codes campaign were further refined, which contributed to time saving, flexibility and scalability of the assignment. In addition to the new TV commercials, templates for magazine ads, booklets, billboards, in-store branding and vehicle wraps were also created.[/]

Project: Swatch “New Gent” I Client: Swatch Photographer: Rankin

TV commercial

Magazine Ads

Around the World

Behind the Scenes

Swatch “New Gent Lacquered”

A fresh collection of ten sensational watch designs from Swatch confirms the gorgeous use of colour and amazing innovation. [br][br] Inspired by the New Gent, the de-constructed dials of each of these ten Swatch designs expose intricate inner mechanisms and combines stylish lacquered surfaces with a fabulous selection of fashion-forward colours.

Project: Swatch “New Gent Lacquered” Client: Swatch Music: Deee-Lite “Groove Is in the Heart”

TVC

Print

Implementation

Snowpark

Swatch “Touch”

Famous for its unique colourful bold designs, Swatch pushes the envelope one step further with this retro future-inspired “Touch”, which not only sports a distinctive shape, but also Swatch’s first touch-screen display, leading to the watch’s controls with a simple swipe.

THANK YOU imagined the “Crowd Control” concept where the watch’s shape becomes an interface for a DJ to rule time and space with the swipe of his hands, taking control of the crowd with the magic of touch. [extra]To realize its vision, THANK YOU partnered with the eminent film director, Chris Cairns, of Partizan. This partnership led to some playfully inspired TV commercials as fans later discovered during the MTV European Music Awards 2011 in Belfast.

In addition to the “Crowd Control” commercial, Swatch invited THANK YOU to conceive a fun and engaging iPhone app for the launch of its new Touch collection in Belfast. The original concept was successfully translated into an interactive Snap Dance experience where fans would record their dance moves, before easily editing their clips by tapping the screen onto an original track created for Swatch by Trentemøller. The final edits were then shared online and on the giant screens in the Swatch MTV fanzone. Thousands lined up. The “Snap Dance” frenzy was born.

Speaking to the retro pop-art appeal of the Swatch Touch line, THANK YOU generated a mosaic of commercials on the soundtrack of “Can’t Touch This” by MC Hammer, in-store branding, motion graphics and print materials.[/]

Project: Swatch “Touch” / Snap Dance Client: Swatch Music: MC Hammer and Trentemøller Download: app

Snap Dance

Graphic approach

TV commercials

Kidrobot for Swatch

Swatch has a history of forming brilliant collaborations, and they asked THANK YOU to help them communicate their latest exciting project: Kidrobot. Taking cues from the muscular visual stylings of MAD’s “Shot Out”, Gary Baseman’s “Midnight Magi” and half a dozen others, THANK YOU crafted complimentary elements showcasing the colours and design strengths of this very diverse collective.

Project: Campaign concept & design Client: Swatch Music: Studio Ovale

Videos

Leaflet

Magazine Ads

Swatch Art Peace Hotel, Shanghai

Swatch "Full-Blooded"

The Swatch Full-Blooded line can be seen as a departure from the tradition, embodying a more technical, industrial feeling. THANK YOU collaborated with fashion photographer Rankin to create an exquisitely beautiful slow motion club scene. The glamorous photography set against a gritty brick wall, and backed by a soundtrack from composer Trentemøller combine to define the style of Full-Blooded.

Project: Campaign concept & design Client: Swatch Music: Trentemøller Photographer: Rankin

Videos

Magazine Ads

Leaflet

Around the World

Event

Swatch “Snowpark”

Some text [extra] Extra text [/]

Project: Swatch “Snowpark” Client: Swatch

Snowpark

Jeremy Scott for Swatch

When Swatch partnered with LA-based designer Jeremy Scott on a trio of fantastic art watches, they came to THANK YOU to complete the vision. Scott’s unique collision of avante-garde and pop æsthetics inspired function to follow form. Display cases and ad layout emphasise the designs and the designer without distracting from either, the products pop and the concept is king.

Project: Campaign concept & design Client: Swatch Photographer: Rankin

Magazine Ad

In-store motion graphics

Press Kit

Times Square, New York

Swatch “Colour Codes”

The Colour Codes campaign marked a turning point for Swatch and a pivotal point for THANK YOU. Swatch approached THANK YOU for the launch of their new collection, a reinterpretation of their original watch from the 80’s. Faced with the impressive task of building an entire international campaign, spanning all platforms, THANK YOU focused on versatility and scalability.
[extra] The process began with THANK YOU collaborating with renowned British photographer, Rankin, to seize captivating lifestyle photos befitting the Swatch brand. 3D assets of the watches were then created; enabling the watch to be shown from any angle, and easily customized. To best showcase the product and its ties to both the brand’s origins and evolution, a DNA strand was selected as the key visual element for the campaign. After determining the ideal means of executing the idea in 3D, the key visual afforded great variety and reuse potential. Simply changing the colour combination of the watches being used in the DNA strand, or showing the strand from different angles, kept the concept fresh.

As for customization for target markets, this was easily achieved thanks to the creation of distinct design elements that could stand on their own: the key visual, product shots, and lifestyle photos. This allowed THANK YOU to effectively create templates for a variety of scenarios including designs for brochures, catalogs, merchandise, and urban display. In addition, the branding solution that Swatch implemented in their stores enabled THANK YOU’s concept to become a quick, dynamic, customizable reality. The success of the Colour Codes campaign paved the road for further exciting projects with Swatch. THANK YOU had become a friend of the brand and looked forward to building on the strong and healthy relationship.[/]

Project: Campaign concept & design Client: Swatch Music: Band of Skulls

TV commercial

Magazine Ads

Around the World

Print

Youtoo Social TV

A simple cube gives us a very strong, clean place to start the identity of Youtoo Social TV, but how to make it fun? Teach it how to salsa! The ever changing faces of the rolling, dancing cube introduce us to the viewers who become the creators as they upload their Fame Spots to this new player in the social realm. Thank You fashioned a lively, upbeat visual style for this social pioneer who is bringing their brand of democracy to American cable television.

Project: Channel identity Client: Youtoo Agency: The Brand Gallery

Youtoo reel

UTV Stars

When UTV approached THANK YOU to create an identity for their new TV channel, one word naturally emerged: opulence. When introducing this new fashion and pop culture TV channel by the East Indian TV giant, glitz and glamour are in order. As the first official Bollywood channel simultaneously launched in Mumbai and the United Arab Emirates, UTV Stars called for high production value, and a smooth, rich and saturated universe.
[extra] THANK YOU jumped at the opportunity, embracing UTV’s unique cultural milieus to craft a perfect blend of dazzling glitter and eye-popping design that carried into all facets of the experience. Everything from logo design, to templates for billboards, catalogs, and vehicle wraps; TV studio set design, and the station’s identity, exuded the unmistakable feel of luxury. THANK YOU created the well-tailored packaging for a TV channel highlighting fame and fortune: one that delivered a healthy dose of lust and craving to the consumer.[/]

Project: Channel identity Client: UTV Group

UTV Stars reel

Sundance Channel

Synonymous with unique programming, and intrinsically associated with one of the world’s most renowned film festivals, the Sundance Channel network both inspires and entertains. THANK YOU was asked to refresh the brand of the entire network.
[extra]To best highlight the impressive variety of Sundance programming, and the viewer’s ability to happily pick-and-choose from it, THANK YOU employed the concept of visual sliders in the campaign. Using animated transitions and graphic branding elements, show names, days of the week, and characters’ names, shuffled through on screen, emphasized Sundance Channel’s offering of notable content for every taste and sensibility.

By referencing a universally familiar concept, and combining it with eye-catching visuals, THANK YOU created a distinctive campaign that could easily translate to various media. From animated promos, to outdoor advertisements, and much in between, the re-branding of the Sundance Channel had life imitating art: the campaign being easily appreciated as a whole or sum of its parts.[/]

Project: Channel identity Client: Sundance Channel Music: David Sebastian Buus

Sundance reel

Design

Swatch + MTV EMA Belfast 2011

Swatch and MTV joined forces in 2011 to create a public design competition in conjunction with the European Music Awards. THANK YOU was asked to convey the details of the competition in an engaging and spellbinding manner. The result seamlessly bridges the styles of the EMAs and Swatch, making them seem as one. Both entertaining and informative, layers of overt and subtle animation combine to visually express the narrative.

Project: TV commercial Client: MTV Music: Studio Ovale

TV commercial

New Gent I TV Commercial

The New Gent is a contemporary interpretation of the original watch launched  in the 80's. The main distinctive features of the watches are the size and the graphical clock face. Our approach was to focus on the these characteristics in order to create the campaign identity. Simple and stylish high fashion images shot by Rankin. Unisex. Sophisticated gent style. A bit grown up, stylish and classy. Gentleman sporty. Everything slightly twisted in a playful way.

Project: New Gent I Client: Swatch Photographer: Rankin

TV commercial

Magazine Ads

Implementation

Swatch swatches subways.

Behind the scenes

Swatch & Art

Swatch asked THANK YOU to develop an iPad app that would emphasise the art and artistry of nearly 30 years of Swatch designs. The process of artistic creation became the inspiration for an interface both simple and elegant—each movement transformed into a flowing brushstroke as the user peruses the virtual gallery. Art presents art in a union of subject and medium.

Project: iPad app Client: Swatch Download: Swatch & Art app

iPad app

Rankin for Swatch

Famed English fashion photographer Rankin has been commissioned many times by Swatch as a photographer, but this project was different. This time he would be the designer. Pulling from his experience to create a watch unique to his vision, he settled upon the centrepiece of his craft, the human eye. Extreme close-up photography showcases the abstract beauty of the iris. In this collaboration THANK YOU had the privilege of creating in-store motion graphics to highlight the artistry of one of Britain’s leading image makers.

Project: Rankin for Swatch Client: Swatch

In-store motion graphics

Swatch “Lady Original”

Inspired by a watch design that includes a unique double wrapped band, THANK YOU developed a wide range of visual marketing elements filled with swirling movement and pastel shades. The versatile design translated well to a wide variety of scales and aspect ratios.
THANK YOU also developed an organic motion graphic whose swirling movement perfectly echoed the products design.

Project: Campaign concept & design Client: Swatch

Magazine Ads

Leaflet

Around the World

In-store Motion Graphics

ION Television

Design, direction and production, THANK YOU can do it all, as evidenced in the re-branding of ION Television. With a language of visual origami tying the pieces together, the message literally unfolds before the viewer in a beautiful dynamic flow. The design is extremely adaptable, lending itself well to web, video and print, and presenting any mix of text, images and video footage.

Project: Channel identity Agency: The Brand Gallery Reel music: Simon Damborg

Rebrand

Swatch “Bijoux”

The Bijoux collection from Swatch was the subject of a catalog they asked THANK YOU to design. Striking images from the final product look like stars hanging in the sky — a fitting allusion for glittering jewels. Some of the wild jumbles of necklaces seem to leap from the page, others look as if they might swim away, and yet next to the chaos, there is a cleanliness to the design, a simplicity that lets the jewelery itself take centre stage.

Project: TV commercials Client: Swatch

Catalog

Swatch MTV Playground

For the 2011 MTV Playground campaign, Swatch and MTV joined forces again to hold a design competition for the masses, and THANK YOU was there with a simple question: "Why should a logo be static when its primary distribution channels are TV and the web?" The new logo is an inspired collision of turntable and watch — a design that could only work when you think outside of the paper box — movement is as much a part of it as colour, shape or font. A logo that moves with time — what could be more Swatch?

Project: Swatch MTV Playground Client: MTV

TV commercial

Showreel

A compilation of recent work

Edit by: Amdi Niss-Espinoza Music: Simon Damborg

Icelandair Cargo

Islenska challenged us to create a poetic visualization of how time and transportation plays a vital role for an island in the middle of the Atlantic Ocean. We visualized that with simple iconic cloud formations.

Project: TV commercial Agency: Islenska Client: Icelandair Cargo Music: Bix Sigurdsson

TV commercial

Swatch “Creart”

For the Creart campaign, THANK YOU was called in to tie together the many threads of this multi-artist project by creating a unifying theme… and the Art Machine was born. Mixing Rube Goldberg-like watch movements with lusciously thick and richly coloured volumes of paint. The ad seems to say that these watches are as fun on the inside as they are on the outside, and they are really fun on the outside. The playful tone of the films matched perfectly with the character of each design, and acted to tie them all together into a single package.

Project: Tv commercials Client: Swatch Sound: Studio Ovale

TV commercial

Event

Behind the scenes.

DR “Ramasjang”

DR Ramasjang is a modern, Danish children TV channel that is never quiet or boring! The audience is 3 to 10 year olds. We styled the logo in different directions and gave it various silly personalities to go along with its animated childish behavior. Finally the full 3D logo was tracked onto live action hand held footage. Have fun kids!

Project: Program Idents Client: DR Ramasjang

TV breakers

Spark CG Festivals

Evoking the simplicity of classical animation and the playfulness at the heart of the animation and visual effects industry, THANK YOU created a collection of identity stings for the Spark Festival series.
[extra] A nod to b-movie sci-fi double features from the 1950’s and a wink to the graphics professionals in the audience combined to capture the essence of the Spark brand — a celebration of the creators and their creations. These simple animations paired with playful soundscapes linked the print campaign to the celluloid product without getting in the way of the films themselves. [/]

Project: Spark Client: Spark

TV commercials

Umpqua Bank

We produced these TV commercials in partnership with North and some of Portland's finest musicians.

Project: TV commercials Agency: North Client: Umpqua Bank Music: North

TV commercials

Adobe Partner Portal

To introduce a brand new partner portal at Adobe, we illustrated, in an abstract way, the threads of communication and shared experiences between Adobe and its audiences.
[extra] We physically shot wooden letters and used 3D technology to create this piece of branding art, where, ultimately, a “welcome” ball bounces on the strings connecting letters that spell out key words significant to the partner portal.[/]

Project: Adobe Partner Portal Client: Adobe, US Music: Studio Ovale

Intro for Adobe Partner Portal

Program Intro

The challenge was to introduce DR’s relaunch of ’70s children’s shows in a program called “Telly from when Dad was boy". The program was scheduled for a secondary channel when a Disney show was running on the primary channel, so competition for viewers was stiff.
[extra] We took a playful approach, poking a little fun at dated technology. A man (face unseen) is shown adjusting the “rabbit ear” antennas on an old black & white TV, gaining a distorted picture and buzzing sounds. He finally gets it tuned into the title graphics of DR’s new children’s broadcast.[/]

Project: Broadcast Client: DR Sound Design: Studio Ovale

TV spot

Adobe Max

Adobe asked us to do the opening welcome teaser for the Flash event MAX in Los Angeles, CA. Our challenge was to combine three different elements at the event: typography, photography and illustration. We had to include footage from earlier events and inject the event with the feeling of living in L.A. Our concept of "transporting" played around with the system of super highways connecting the city.
[extra] We used long travel shots of the roads while watching L.A. come to life using iconic pop-up images along the way.[/]

Project: Welcome teaser Client: Adobe Max Music: Studio Ovale

Welcome teaser

Danish Nurses Association

The Danish Nurses Association (Danske Sundhedsorganisationers Arbejdsløshedskasse) came to us to spice up its recruitment presentation.
[extra] We used shoes--animated white nurses' shoes--interacting with sneakers, boots, high heels and other types of  footwear to playfully illustrate the serious issues new nurses would encounter. The semi-comical series of mini-sketches highlighted subjects, from babies to conflict to everyday drama.[/]

Project: Entertainment Branding Client: Danish Nurses Association Music: Studio Ovale

TV commercial

IO Interactive “Mini Ninjas”

The game company, IO Interactive, recently developed Mini Ninja, its newest kids' game. Our assignment was to create a three-minute introduction to the game. From simplicity came inspiration.
[extra] We let the clean, minimalist drawings on a papyrus roll illustrate the game, while the Ninja master himself tells the story behind it. Basic animations and effortless transitions injected magic to the story's flow.[/]

Project: Game intro Client: IO Interactive Music: IO Interactive

Game intro

TDC “Max One”

We worked with Scandinavian telecommunications giant TDC on creating this fast action, transformer-like commercial to promote TDC's new campaign for in-store mobile phones. To the tune of the Jackson 5's singalong lyrics, "ABC, one, two, three, baby, you and me..." the mobile phone transforms into a camera, internet kiosk and deluxe music system. TDC's recognizable brand transforms as well into a background of brilliant orange colour splashes.

Project: Tv commercial Agency: &co. Client: TDC

TV commercial

Moderna

We worked with agency Gott Fólk on creating this purely typographic commercial for Swedish financial conglomerate Moderna. Directed, designed and produced by THANK YOU, the commercial draws inspiration from the famous board game Scrabble, building words in graphic tiles that move through Moderna’s mottos and philosophy.

Project: TV commercial Agency: Gott Fólk Music: David Sebastian Buus

TV commercial

DR “Boogie”

Denmark's national broadcaster DR (Denmark's Radio) came to us with a clear objective for its annual music award show "BOOGIE PRISEN": create something fun that would inspire kids to be creative. The concept moved away from flashy, high gloss graphics to a hand-made stop motion aesthetic.
[extra] The idea was that it's fun to color outside the lines. Ink art doodles became full-color illustrations spreading over floors and walls. Paper cut-outs clicked into interlocking steel shapes spelling out the Boogie name. For this energetic, fast-paced piece, we re-discovered what it means to be a kid, to imagine and create with enjoyment being the only goal.[/]

Project: Program packaging Music: Dj Budha Featured: onedotzero 08

Program packaging

MTV “Transistor”

For MTV Denmark's new block of programming for kids, we used iron-on beads to bring back an after school atmosphere and the playfulness of youth.But what happens when grown men play with beads? Soon a group of us was hunched over a light table humming, fleshing out what would later become a soundtrack. The beads took on a life of their own as they smashed into colors and shapes within the confines of a pegged grid.
[extra] The piece originally called for CG elements, but with the energy that flowed from almost 10,000 beads moving by hand, the magic of stop-motion proved to be enough to create a nostalgic sense of childhood joy.[/]

Project: Program packaging Client: MTV Sound: Kungen and Hertigen

Packaging

Egils christmas

THANK YOU directed, designed and produced this Christmas Classic "Love at first sight" commercial. This fun, playfully romantic approach applies the notion of an Icelandic love story to inanimate beverages, Appelsin and Maltextrakt. Through the magic of stop motion, we created a world of make-believe with subtle camera tricks and smart animation. While the bottles "fall in love" candles grow, dishes spin and jump, and a cozy Christmas scene bursts into life.

Project: TV commercial Agency: Gott Fólk Client: Ölgerðin

TV commercial

Behind the scenes

Icelandair inflight video

Icelandair came to us with a challenge to create an inflight video that would rethink the way the airline communicated with its passengers.The video had to be informative and technically accurate, but also attractive, entertaining, and out of the ordinary. 
[extra] Our objective was to express in just a few minutes the trademarks of Icelandic nature: light and purity. From the opening twitter of birds to the soft voice-over to the airy illustrations animated into a 3-D pop-up style, the result is an inflight video that is distinctive, beautiful, informative and reassuring.[/]

Project: Inflight video Client: Icelandair Music: Einar Örn / Finnbogi

TV commercials

Sjóva

We were commissioned by Agency Gott Fólk to create a simple, yet effective commercial to promote Iceland's leading insurance company Sjóva. Directing, designing and producing the commercial, we take simplicity to the next level, leaving the audience mesmerized and in no doubt about the product on show.

Project: TV commercials Agency: Gott Fólk Client: Sjóva Music: Studio Ovale

TV commercials

MTV “On Air”

THANK YOU was fortunate to have the chance to work with creative dream client MTV Scandinavia for its station identity re-brand. The chosen approach was simple; the goal was to inspire rather than impress.
[extra] We took the MTV logo full-screen and used simple shapes to mark it up in time to a quirky synthesized track by i-snor. With a nod to the DADA anti-establishment design movement, Johannes Itten and geometric shapes, we went back to the basics, creating fun, fast and occasionally weird audio-controlled animations, show clips and revamped station IDs.[/]

Project: Station Identity Client: MTV Nordic Music: Studio Ovale Awards: PromaxBDA 08                    (Best On Air Branding)

Program packaging

DR “Grand Danois”

When we were commissioned for this project, Danish National Broadcasting Corporation (DR) wanted a rough, but humorous commercial that put teenage viewers in charge. We broke up the concept into its elements and found inspiration in the show's name "GreatDane." Canine quirkiness and curiosity, combined with rough graffiti-like elements and bold typography, became the base of the commercial's youthful spirit, effectively connecting with the target teen audience. The actor wasn’t fully housetrained, but was fun to work with nevertheless.

Project: Program packaging Client: DR Sound: Stjernholm

Program packaging

Läkerol

For the introduction of the new Swedish “Dark” flavored Läkerol pastille in Scandinavia. We captured the pure essence of the pastille by moving black silhouettes across a golden sky through a mysterious landscape that is rich, dark and textured.  Inspired by Corto Maltese classic comics and mixing analog and CG, we treat the viewer to a tasty feast for the eyes and a walk through Läkerol Dark’s original flavor origins.

Project: TV commercials Agency: Publicis Client: Läkerol

TV commercial

Kristall Plús

Icelanders know best when it comes to the purity and clarity of the water they drink. We took on this project with that appeal in mind, and created refreshing imagery with a lush music track that embraces splashing, rushing, dripping sounds of water. A colourful shower of fruit showcases the beauty of clean, clear water with refreshing twists of citrus flavor.

Project: Tv commercial Agency: Gott Fólk Client: Ölgerðin Sound:  Mikkel Metal

TV commercial

MTV “20:00”

When creating this set of stop-motion breakers for MTV Scandinavia, we used a simple idea and advanced techniques to create energetic youthful appeal for a variety of niche programming. Starting with a simple animated cuckoo clock, we let magic out of the box every time the clock struck the hour and out popped unexpected items, maybe long lost and rediscovered in boxes packed long ago. We blended these ornate and odd items into spirited animations with a variety of changing themes.

Project: MTV Idents Client: MTV Nordic Music: Peter Peter

Breakers