MTV “On Air”
THANK YOU was fortunate to have the chance to work with creative dream client MTV Scandinavia for its station identity re-brand. The chosen approach was simple; the goal was to inspire rather than impress.
We took the MTV logo full-screen and used simple shapes to mark it up in time to a quirky synthesized track by i-snor. With a nod to the DADA anti-establishment design movement, Johannes Itten and geometric shapes, we went back to the basics, creating fun, fast and occasionally weird audio-controlled animations, show clips and revamped station IDs.
Project: Station Identity
Client: MTV Nordic
Music: Studio Ovale
Awards: PromaxBDA 08
(Best On Air Branding)
http://thankyoustudio.com/?p=920
Client: MTV Nordic
Music: Studio Ovale
Awards: PromaxBDA 08
(Best On Air Branding)
http://thankyoustudio.com/?p=920
Program packaging


Related tags: Airlook, All, Broadcast, Channel Identity, Design, Identity, Logo, Motion Design, Motion Graphics, MTV, TV Identity, TV Packaging










