We directed, designed and produced the re-brand of Iceland's most popular TV Channel. Building on the ideal that Scandinavians are playful, intelligent, and positive, the commercial flowed into simple design elements of dots, strokes, hearts, stars and flowers. The palette was inspired by the crisp, clean colors of Iceland. The SkjárEinn logo became the central axis for channel branding, revolving around the centre of the screen and dominating the surrounding space. Design choices fit the softer feminine appeal that SkjárEinn craved.