DR “Grand Danois”
When we were commissioned for this project, Danish National Broadcasting Corporation (DR) wanted a rough, but humorous commercial that put teenage viewers in charge. We broke up the concept into its elements and found inspiration in the show's name "GreatDane." Canine quirkiness and curiosity, combined with rough graffiti-like elements and bold typography, became the base of the commercial's youthful spirit, effectively connecting with the target teen audience. The actor wasn’t fully housetrained, but was fun to work with nevertheless.