The challenge was to introduce DR’s relaunch of ’70s children’s shows in a program called “Telly from when Dad was boy". The program was scheduled for a secondary channel when a Disney show was running on the primary channel, so competition for viewers was stiff.
We took a playful approach, poking a little fun at dated technology. A man (face unseen) is shown adjusting the “rabbit ear” antennas on an old black & white TV, gaining a distorted picture and buzzing sounds. He finally gets it tuned into the title graphics of DR’s new children’s broadcast.