Ferrari F1 Launch
Present the 2015 Ferrari F1 car to the world. Feed the overwhelming existing respect and love for the brand. Bring the fans front row together with the press.
Make it instant, live and global.
Create a real-time online “live” event that is being built up through a partly exposed film – climaxing with the reveal of the F1 car. A film about the heritage, the team, the car – all for the fans!
Launch the film in chapters to tease for the online live launch and simultaneously build up the site to a fully fledged experience site.
We created four chapters: THE LEGACY, THE PEOPLE, THE SECRET, THE REVELATION.
Building tension and gaining emotional value through a potential reach of 35 million fans until the precise moment the full website is launched presenting car, drivers, interviews, tech specs and other PR material.
Brand Ferrari F1 Project 2015 F1 Launch