MTV Channel Rebrand

IDENTIFY

Take to back to the roots of the brand, with the goal to inspire rather than impress.

SIMPLIFY

We took the MTV logo full-screen and used simple shapes to mark it up in time to a quirky synthesized track by I-snor.

AMPLIFY

With a nod to the DADA anti-establishment design movement, Johannes Itten and geometric shapes, we went back to the basics, creating fun, fast and occasionally weird audio-controlled animations, show clips and revamped station IDs.

Brand MTV Nordic     
Client MTV Nordic     
Project Channel Rebrand    
Sound Studio Ovale