Develop a series of iconic watches decorated by international artists for a high-profile launch in Venice. Unify the watch series under one concept.
The concept was the Art Machine, an organic, frenetic mechanism which creates art while spitting out watches.
The ads were designed to highlight that the watches are as fun on the inside as they are on the outside - and they are really fun on the outside. A colorful mixture of digital and analog techniques were used to achieve a tone to the campaign films that would match the hip individualism of the watches.
Brand Swatch CreArt
Project Global Campaign
Sound Studio Ovale