Swatch Holidays

IDENTIFY

Create a visual world for the Christmas watch collection. Typically for this season, there's a thick spread of clichés to go around. Is there a new way of getting into the holiday spirit?

SIMPLIFY

Lightbulbs. Taking queues from the collection's visual language, snow crystals, shiny gold, and spotted patterns – the lightbulb can represent all these qualities.

AMPLIFY

Create a winter wonderland extraordinaire. You don't need snow to make a snowman, just a bit of bright imagination.

Brand: SWATCH Holiday 2015
Client: SWATCH
Project: Global Campaign

 

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