Create a visual world for the Christmas watch collection. Typically for this season, there's a thick spread of clichés to go around. Is there a new way of getting into the holiday spirit?
Lightbulbs. Taking queues from the collection's visual language, snow crystals, shiny gold, and spotted patterns – the lightbulb can represent all these qualities.
Create a winter wonderland extraordinaire. You don't need snow to make a snowman, just a bit of bright imagination.
Brand: SWATCH Holiday 2015
Project: Global Campaign