Swatch Scuba Libre
Introduce Swatch’s line of neon-colored marine watches. Be bold, whimsical and fun with the message and imagery.
Highlight the watch line’s bright color palette, marine theme, and associate it with neon sea creatures sculpted from neon lights. Neon signage calls out: Go Dive!
Go Dive! launched as Swatch’s flagship campaign for the summer of 2014. We produced a series of ads, in-store displays, product renders, TV spots, and a full stereoscopic 3D cinema spot for viewing in movie theaters.
Brand Swatch Scuba
Project Global Product Campaign