Swatch Scuba Libre

IDENTIFY

Introduce Swatch’s line of neon-colored marine watches. Be bold, whimsical and fun with the message and imagery.

SIMPLIFY

Highlight the watch line’s bright color palette, marine theme, and associate it with neon sea creatures sculpted from neon lights. Neon signage calls out: Go Dive!

AMPLIFY

Go Dive! launched as Swatch’s flagship campaign for the summer of 2014. We produced a series of ads, in-store displays, product renders, TV spots, and a full stereoscopic 3D cinema spot for viewing in movie theaters.

Brand Swatch Scuba     
Client Swatch     

Project Global Product Campaign

SWATCH Scuba Neon TVC from THANK YOU® on Vimeo.

swatch_scuba_005-1920swatch_scuba_005-1920
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image