Amazon Fire


Develop an elegant user experience for a new smartphone featuring new technologies. Make it accessible, familiar and provide delightful new interactions. Design for an enhanced, 3D experience and demonstrate user cases for Firefly technology and all signature experiences on the device.


Provide clarity of purpose for each and every screen, use 3D features to provide discovery, visual differentiation and meaningful transitions from one mode to the next. Use an elegant graphical system for identity and clarity. Create distinctive, “ownable” animated transitional motions.


The Experience Engine™ is equal parts thoughtful graphic design and unique animated 3D motion combining to provide effortless access to content, tools, tasks and modes of expression.

Brand Amazon Fire     
Client Amazon    

Project UX and Conceptual