Sundance Channel


Revitalize the Sundance channel identity to reflect its unique programming.


Use a bold, 2-color palette consistent with their branding. Use the concept of animated swipes: sliders progressively highlighting the variety of programming. Set it to a sophisticated jazz track.


This brand identity was adaptable to on-air, web, print and other media while flexible to present a mix of text, images and video footage.

Brand Sundance Channel     
Client Sundance     
Project Channel Rebrand    

Sound David Sebastian Buus